Our Expertise
Acquisition
Hotel Acquisitions
Keys to a Successful Hotel Acquisition
Identification of under-performing properties in good locations where repositioning the property will lead to successful performance
Detailed analysis of costs and projections of income and expenses
Selection of the appropriate brands
Determination of replacement materials which will enhance the economic operation of the property, insuring environmentally correct and energy efficient systems
Selection of properties where the cost of renovation represents significant savings over new construction
Analysis of physical and environmental challenges present in older buildings
Development
Hotel Development
Keys to a Successful Hotel Development
- Site Selection and Analysis: Analyze site locations and determine highest and best use.
- Feasibility Studies: Provide market analysis for, and financial evaluation of the proposed project to include cost-benefit analysis, facility recommendations, occupancy and room rate projections, operating results and valuation estimates.
- Detailed pre-development project budgets identifying all project elements typically containing hundreds of line items.
- Pre-development coordination between designers and contractors to insure the most efficient design to yield high quality and economic efficiency.
- Selection of properties wherein the cost of renovation represents significant savings over new construction.
- Coordination of meetings during the development phase to answer questions and solve problems well in advance of construction.
- Detailed project schedules.
- Detailed monitoring of construction budgets and schedules.
- Coordination with the hotel management team to ensure a smooth opening.
Management
Hotel Management
After a hotel is acquired or developed, Equinox will use its skills in all aspects of hotel operations.
Strategic Planning
Develop and implement strategies to enhance asset value by increasing revenue and implementing cost containment measures.
Staff Training
Training staff to create the best environment for hotel guests and employees.
Team Talent and Culture
Successful corporations are built around people who function as a loyal team. Our employees share in the common vision of our company’s Mission. They participate in the planning and implementation of the company’s action plan. Open and honest two-way communication, delegation and empowerment coupled with high but realistic performance standards generate maximum productivity.
Sales & Marketing
Monitor performance of the hotel’s market position, as well as any changes in its competitive set; review and monitor Sales and Marketing strategies, programs and personnel.
Guest Experience
Creating and implementing guest loyalty programs.
Labor Analysis
Review and monitor costs, including systems to control performance.
Inventory Control
Monitor cost of materials used in each department.
Licenses & Contracts
Review all major licenses, leases, contracts and agreements on a periodic basis to ensure maximum benefit is returned to ownership.
Asset Management
Asset Management
- Operator selection and negotiation
- Operational reviews to insure the productivity level of operator’s management staff increase the property’s cash flow
- Monitor the physical condition of hotel to assure proper improvement projects’ capital expenditures
- Review the market strategy and expense controls to enhance revenue growth and provide consistency of service
- Develop goals for management that encourage their achievement in finding cost-effective ways to improve revenue
- Seek ways to maximize value including repositioning, expansion, renovating and recapitalization
- Make regularly scheduled visits for consultation with management on ongoing operations and implementation of changes
- Follow-up reports including analysis and critique of financial statements
- Provide hotel operations and asset oversight to identify the basis for hold verses sell decision
- Review facility requirements and planning criteria so that the proposed project will be responsive to market conditions
- Work with project architects in the planning and design phase to identify and recommend potential alternatives prior to commencement of construction
- Evaluate potential repositioning of the hotel in order to maximize its potential operating and financial performance over the long term, ultimately enhancing the value of the asset
- Review and analyze annual plans presented by the operator and provide full analytical reports and recommendations for improvements
- Regular meetings with the operator to analyze P&L and provide monthly status report of findings of the hotel’s current performance and forecasts with ownership
- Provide complete management and coordination services for planning, design and cost engineering to including Property Improvement Plans (PIP) and renovation projects
Consulting
Project Consulting
- Market analysis, positioning and feasibility studies
- Selection of Brand
- Selection of key project team members including :
— Architects
— Contractors
— Interior Designers - Contract negotiations with key project team members
- Negotiation of Management or Franchise Agreements
- Conceptual design review
- Due Diligence and financial operational projections
- Project planning and programming
- FF&E and OS&E purchasing and installation
- Technology and telecommunications systems implementation
- Architectural, engineering and construction coordination
- Licensing and permitting guidance
- Pre-opening staffing and budgets
