After a hotel is acquired or developed, Equinox will use its skills in all aspects of hotel operations, including;
- Operational Reviews: Evaluate organizational structure to ensure the achievement of overalloperational efficiency and effectiveness. Identify the strengths and deficiencies and recommend alternative approaches that may be more profitable, and/or economically manageable.
- Sales and Marketing: Monitor performance of the hotel's market position, as well as any changes in it's competitive set; review and monitoring of Sales and Marketing strategies, programs and personnel.
- Strategic Planning: Develop and implement strategies to enhance asset value by increasing revenue and implementing cost containment measures.
- Inventory Control: Monitor cost of materials used in each department.
- Compliance: Continuous monitoring and analysis of agreements to ensure full and timely compliance.
- Labor Analysis: Review and monitor costs, including systems to control performance.
- Labor Negotiation: Obtain favorable results by utilizing extensive experience in labor and contract negotiations.
- Annual Business Plans: Review and analyze annual plans presented by the operator and provide full analytical reports and recommendations for improvements.
- Management Overview: Regular meetings with the operator to analyze P&L and provide monthly status report of findings of the hotel's current performance and to forecast results with ownership.
- Secret Shopper Reports: Conduct random Secret Shopper audits and review results with management.
- Licenses and Contracts: Review all major licenses, leases, contracts and agreements on a periodic basis to ensure maximum benefit is returned to ownership.
- Repositioning Studies: Evaluate potential repositioning of the hotel in order to maximize its potential operating and financial performance over the long term, ultimately enhancing the value of the asset.
- Capital Improvement Planning: Provide complete management and coordination services for planning, design and cost engineering to including Property Improvement Plans (PIP) and renovation projects.
- Facilities Planning: Review facility requirements and planning criteria so that the proposed project will be responsive to market conditions. Work with project architects in the planning and design phase to identify and recommend potential alternatives prior to commencement of construction.
- Staff Training: Training staff to create the best environment for hotel guests and employees.
- Guest Experience: Creating and implementing guest loyalty programs.